Supergirl is getting more attention. It just isn’t turning into interest.
The latest numbers from The Quorum, shared via Puck News, have Supergirl awareness climbing three points to 56%, but interest hasn’t moved at all, sitting flat at 46%.
The Quorum tracks movie awareness and interest through audience surveys, giving an early look at which upcoming films people know about and actually want to see.
On the surface, awareness going up sounds like good news for DC Studios and Warner Bros. The problem is what it’s supposed to do this close to release.
For more on the cast, budget, and details, head on over to our Supergirl movie guide.
Awareness Is Supposed To Pull Interest Up
With Supergirl now just over two weeks out from its June 26 release, the marketing push is doing its job on reach. More people know the movie exists than did two weeks ago.
But the whole point of ramping up awareness in the final stretch is to convert it into interest, to take people who just heard about the movie and turn them into people who want to buy a ticket. That conversion isn’t happening.
Awareness is up three. Interest is up zero. More people are hearing about Supergirl and deciding they still don’t care.
That’s arguably a worse signal than the interest drop we covered two weeks ago, when the number fell from 48 to 46. A dip can be recovered. A flat line while awareness climbs suggests the ceiling on “want to see it” may already be set.
Jackass Is Building Momentum For The Same Day
Here’s the comparison that should worry Warner Bros.
Jackass: Best and Last opens the exact same day as Supergirl on June 26. It sits at just 39 awareness and 41 interest, well behind Supergirl on name recognition.
But its interest is up five points in the same window Supergirl‘s stayed flat.
So a fifth Jackass movie — with far lower awareness — is building want-to-see momentum heading into a head-to-head weekend, while a DCU tentpole with 56 awareness can’t add a single point. That’s not the matchup DC Studios wants to be on the wrong side of. It also suggests Jackass: Best and Last could eat into Supergirl‘s opening box office numbers.
The Marketing Is Selling Everyone But Supergirl
As we noted last time, the recent promos have leaned hard on David Corenswet’s Superman and Jason Momoa’s Lobo. That’s likely the right call to drive awareness, and the awareness bump suggests it’s working.
But it circles back to the same issue: the movie is called Supergirl. If Superman and Lobo are pulling the numbers up and interest in the actual film still won’t move, it raises the question of whether general audiences are excited about Kara herself.
It doesn’t help that the film is still carrying fan backlash from the PR campaign and Milly Alcock’s comments, which DC Studios co-head Peter Safran publicly backed.
Two Weeks Left, And The Window Is Closing
To be fair, flat isn’t a collapse. 46 interest with 56 awareness isn’t a death sentence, and there’s still time before June 26.
But the window to actually move interest is the one that’s shrinking. Mortal Kombat II‘s tracking softened as its release approached and that’s exactly what played out in theaters.
Supergirl‘s isn’t softening, but it isn’t building either, and with a reported $425 million needed to be a win, standing still is its own kind of red flag.
We’ll have the next tracking update in two weeks.
